Consumer Innovation and Environmental Concern – Dr. Veronica, S.E., M.Sc, M.M.Tr [etc.]

Consumers in these urban areas are now accustomed to using internet-based innovations as part of their daily lives. This includes everything from online banking transactions and ride-hailing services to browsing and purchasing products through online shopping platforms, commonly known as e-commerce. In line with technological innovations in the Industry 4.0 era, these lifestyle changes have created a shift in consumer preferences for purchasing products and services. This, in turn, has implications for the design of companies’ supply chains and their product and service offerings. Improvements in infrastructure, technological innovation, and the implementation of effective, efficient, and environmentally friendly services are believed to be the solutions to these challenges. Industrial development has environmental consequences, including air and water pollution, and environmental degradation caused by high resource and energy consumption. Companies are now expected to not only deliver products or services quickly but also in an energy-efficient and environmentally friendly manner by investing in fuel-efficient technologies. The end consumer and retailer represent the final point of the transaction, where service levels are at stake. This includes the last-mile package delivery, the final leg of the supply chain.